Guide·9 min read
How to compare UK private medical insurance: a broker's checklist
A step-by-step framework UK brokers use to compare PMI plans across Aviva, Bupa, AXA, Vitality and WPA without missing the small print.
Updated 18 May 2026
Guides, comparisons and playbooks for UK PMI brokers
Long-form content from the HealthCareCompare team. Written for brokers placing Aviva, Bupa, AXA, Vitality and WPA business — no fluff, no SEO filler, no "10 things you should know".
Broker playbook·7 min read
AI for UK insurance brokers: what actually works in 2026
A pragmatic take on where AI helps UK PMI brokers in 2026 — and where general LLMs fall short on insurer-specific questions.
Updated 18 May 2026
Broker playbook·8 min read
The PMI renewal defence playbook for UK brokers
How UK PMI brokers defend renewals against premium shock and switch-pitching from competitor brokers — with the exact questions to ask insurers.
Updated 18 May 2026
Comparison·10 min read
Mental health cover in UK PMI: a side-by-side comparison
A detailed broker-level comparison of mental health cover across Aviva, Bupa, AXA Health, Vitality and WPA — sessions, pathways, exclusions.
Updated 18 May 2026
Explainer·8 min read
Cancer cover in UK PMI: a broker's guide to what 'full cover' really means
A broker-focused explainer on cancer cover in UK private medical insurance — biologicals, off-label drugs, end-of-life and where insurers diverge.
Updated 18 May 2026
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